The Cervélo TestTeam gained wild card status.
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Canadian film company to remain in cycling
Beyond the Peloton and Cervelo have ended their partnership after three years of collaboration. The Canadian film company have vowed to keep making cycling films in the future. “We plan to bring some more content to the cycling world, so stay tuned. Cycling is passionate and dear to us and we want to continue to tell stories,” Joe Finkleman told Cyclingnews.
Beyond the Peloton was a concept that Finkleman and Booker Sim designed in 2008 while shooting commercials for Cervelo. The pair approached then Cervelo head Gerard Vroomen with a proposal. The project grew and spanned three full seasons and ran for over 30 episodes, some of which were shown on Cyclingnews.
“I think it was mid-November in 2008 and we got wind that Cervelo was going to create the Cervelo Test Team. It was a perfect fit. Cervelo owned the team, I knew the cycling world and Booker had produced plenty of documentaries. We approached Gerard Vroomen with the idea and he liked it. He saw value in producing BTP and really believed in the project and giving something back to the fans. Gerard is every bit responsible for the success of BTP as anyone, because without him being involved, it never would have come to fruition.”
In their first season Beyond the Peloton shot 15 episodes, with 12 following in 2010 and then 7 in 2011, with the film crew moving to Garmin-Cervelo team at the start of this season. It would be their final year of collaboration but saw some of the team’s best work, some of which is still locked behind
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