Start Your Pedals, America – The Get Up & Ride National Bike Challenge Is On!

WASHINGTON, March 21, 2012 /PRNewswire via COMTEX/ –
Launched today by a powerful alliance of Kimberly-Clark Corporation


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, the League of American Bicyclists, Bikes Belong and Endomondo, the National Bike Challenge aims to inspire and empower millions of Americans to ride their bikes for transportation and recreation and better health.

The Challenge is simple: Sign up as an individual or as a team, log your miles, share your stories and encourage others to join you. Riders will compete for prizes and awards on the local and national level, including a Grand Prize trip through California wine country from Trek Travel. Already, organizations in 26 states have committed to participate and have started warming up for the May 1 start date on the Challenge website:
www.nationalbikechallenge.org . Prizes will be awarded by Bikes Belong.

“The League is excited to work on this unique opportunity to share the many benefits of bicycling and offer a fun, engaging entry point for new riders,” said Andy Clarke, Executive Director of the League of American Bicyclists. “There’s nothing like riding a bike with your friends and colleagues, and the National Bike Challenge will create a new social network of cyclists stretching from coast to coast.”

The online initiative was piloted by Kimberly-Clark (K-C), Endomondo and the Bicycle Federation of Wisconsin in 2011. The idea was sparked by K-C research engineer, Rob Gusky, and K-C extended the competition to its 57,000 global employees. The Challenge proved to be a great team building and wellness activity for K-C’s sustainability efforts globally. Participating

To read the whole story, visit here: http://www.marketwatch.com/story/start-your-pedals-america-the-get-up-ride-national-bike-challenge-is-on-2012-03-21

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