NEW YORK EMERYVILLE, Calif., May 15, 2012 (BUSINESS WIRE) –
Could life be better on a bicycle? CLIF Bar is challenging Americans
across the country to find out, announcing today its first-ever “Join
the Ride” program, which invites consumers to describe how a new bicycle
will help them live better. The program will focus on personal health
and fitness, community involvement, and green living. Individuals with
the 50 most compelling entries will get to saddle up for summer,
receiving a brand new bike and helmet: a Raleigh Route 3.0 bicycle, and
a Giro Reverb helmet.
Produced in partnership with Rodale Inc.’s Bicycling magazine,
the world’s largest cycling publication, all winning entries will also
be posted on a group blog on Bicycling.com. The program begins today,
May 15, and will be open until June 18. Entries, limited to 100 words or
less, can be submitted at BICYCLING.com/clifbar.
“CLIF Bar believes that life is better on a bicycle,” said Ryan Mayo,
CLIF Bar Environmental Activism Manager. “We’re committed to supporting
the bike movement and feel that riding a bike can bring about profound
change in our lives and the world around us, from improving our fitness
and lowering our stress, to reducing our carbon footprint by leaving the
car keys at home for quick trips around town. ‘Join the Ride’ gives us
the opportunity to share the thrill of riding a bike with new and
existing cyclists.”
The debut of “Join the Ride” coincides with National “Bike to Work Week”
(May 14 — May 18) and Mayo asserts that the timing reflects CLIF Bar’s
commitment to cycling
To read the whole story, visit here: http://www.marketwatch.com/story/clif-bar-and-bicycling-magazine-launch-join-the-ride-delivering-free-bikes-in-exchange-for-inspiring-stories-2012-05-15
