Eurobike: Closing Report

Friedrichshafen – Once a year, the whole bike world meets on the shores of Lake Constance. The Eurobike really gets them moving. Friedrichshafen isn’t just where the newest innovations in cycling are presented to the world (366 world premieres) – it is where the world’s bicycle industry shows off its entire innovative power. Everyone involved in mobility on two wheels comes to the Eurobike, a fact reflected in the heavy attendance at the international bicycle show, which ended on Saturday after four days. With 43 700 industry visitors from 97 countries, 20 500 bike fans on public day, and 1 889 media representatives from 42 countries, the global industry meeting on the shores of Lake Constance ended with an “outstanding result” for everyone involved.

The 1 250 exhibitors from 49 countries made for a very impressive concentration of international cycling power. Throughout the fairground’s 14 halls and on its test tracks, companies from across the bicycle industry demonstrated the dynamism that currently exists in the bicycle industry. Industry visitors, journalists and consumers alike were able to put the power of the new e-bike drives to the test. Thanks to battery-powered support, pedaling fully loaded utility bikes is now easier than ever. Folding bikes can be easily and compactly transported in a trunk and the owners don’t even need to leave the electric motor behind. In fact, in the future bike riding in general will be easier and more comfortable than ever, because of electronic shifting, suspension and shock-absorption technology. Mobility on two wheels – whether it involves a strenuous climb up a hill, a thrilling contest on racing bikes, or a calm ride to the office – is now clearly on the fast track. In the opinion of many industry experts, the Eurobike in Friedrichshafen represents the ideal professional platform, one that’s perfect for the biking scene. According to Oliver Hensche, Director of Giant Germany, “the Eurobike is the most important bike show in the world. During the show, we had an extremely high number of contacts and were able to present ourselves very well, especially internationally. Our new location on the

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